Sony may have just surpassed its much-lauded 2005 “Bouncing Balls” TV ad with a stunning campaign that captures the moment when bubbles freeze in mid-air.
It's not obvious that bubbles can actually turn into ice as they float in air.
So Sony and its ad agency Adam&EveDDB traveled to Whistler in Canada — where it's really cold — to film the moments when bubbles develop intricate ice crystals in the freezing-cold air, and settle on the snow.
The team used numerous tools, like a special macro lens, cross-polarized lighting (which is usually used for microscopic photographs) to enhance reflections and of course 4K resolution technology (the ad promotes the new Bravia 4K TV range).
And while it might be hard to believe, the team says it used no CGI at all. The video is 100% real. And truly beautiful.
Just watch how the ice crystallizes on this bubble settling on the snow.
Read more: http://www.businessinsider.com/sony-ice-bubbles-tv-ad-2014-2014-10#ixzz3KS0gaFL7
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